07 — Insights
A considered reading of the European SaaS market.
Analysis and case studies grounded in live engagements — not generalities. Valuation, consolidation, artificial intelligence: a new article every Monday, and our own work told from the inside.
Analysis
Service as a Software: what AI really changes about the promise of software
Software no longer merely equips the work — it does the work, and your customers validate the outcome. A change of paradigm, and three strategic shifts for software companies.
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Analysis
What is my SaaS worth? Why the ARR multiple is the wrong answer
NRR, churn, Rule of 40, revenue quality, synergies: what acquirers actually pay for — and how pre-due diligence turns a multiple you endure into one you choose.
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Analysis
Raise or sell? The choice that decides everything at the end of the first cycle
Diluting long-standing shareholders or selling to a strategic operator: the decision framework for a mature SaaS company, illustrated by the Stonal × Aareon transaction.
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