Trajectory — SaaS companies & entrepreneurs
Sustainable growth doesn't happen by accident.
Reabel Partners supports software companies over the long run — a medium- to long-term engagement, at the pace of your strategic committee, with one obsession: customer retention, served by a product strategy placed at the heart of your customers' businesses.
How we work
Alongside the CEO, not inside a report.
We commit for the long term, embedded in your organisation: a weekly session with your teams, a seat at the strategic committee, deliverables measured on the P&L — not recommendations left on a shelf. Our backbone: the Value Creation Plan — a maturity assessment across seven dimensions (finance, product, customer success, IT, sales & marketing, AI, infrastructure & security), a phased action plan, a financial model, and steering by the KPIs that matter: ARR, NRR, churn, Rule of 40.
The Value Creation Plan — illustrative assessment: each dimension is scored, then addressed through a phased plan.
01 — Product strategy & retention
The product at the heart of your customers' businesses
Positioning, roadmap, pricing: we build with you an impactful product strategy, with customer retention as the ultimate judge.
02 — AI strategy
Your domain expertise, multiplied
From assessment to deployment: we help software companies combine their domain knowledge with AI to augment their product and their customers' efficiency — an opportunity to seize now. Explore the AI advisory →
03 — Business model transformation
Towards recurring revenue
Pivoting from a services or consulting model to SaaS, rebuilding the business plan, charting the margin trajectory: we structure the transformation and hold it over time.
04 — External growth & strategic combinations
From conviction to closing
Acquisitions, fundraising, strategic combinations: we connect you to the industrial players and funds most representative of the market, then run the transaction — NDA, pre-due diligence, LOI, data room, negotiation, closing.
Strategic advisory
Alongside CEOs, for the long run.
Long-term advisory mandates with software companies and platforms transforming their markets.
References — case study
Stonal × Aareon — a €100m investment.
The starting point. Stonal, the leading AI-powered real estate data platform, is reaching the end of its first cycle: the startup has become a mature SaaS company. To fund its acceleration, a fundraising round is under way — at the cost of diluting the historical shareholders. The founding shareholders entrust Reabel Partners with a strategic review of their options.
The recommendation. Reabel Partners' analysis concludes that a combination with a large strategic operator would better serve the company's long-term growth, the value of the road already travelled, and the interests of shareholders and employees alike. Reabel defines the profile of the ideal operator — a European proptech leader with a synergy-creating portfolio —, identifies Aareon, Europe's leading provider of real estate management software, and presents the opportunity to them.
Execution and outcome. Interface for the shareholders throughout the process — deal structuring, defence of their interests, coordination of the parties — through closing. In May 2024, Aareon announces an investment of up to €100m in Stonal, which now deploys its platform across Europe within the group. The deal announcement on LinkedIn →
La Boîte Immo × Opinion System.
Deal structuring, valuation, strategic alignment: Reabel Partners advised La Boîte Immo on its acquisition of Opinion System, the leader in certified customer reviews for real estate — a combination that elevates the group to mid-cap scale.
Frequently asked questions
What CEOs ask us.
How is a SaaS company valued?
Not by a mechanical ARR multiple: valuation depends on revenue quality — net revenue retention (NRR), churn, Rule of 40, contract mix — product debt, and the synergies available to each acquirer profile. That is precisely what our pre-due diligence establishes before any price discussion.
Fundraising or a strategic combination: how to choose?
It depends on the life cycle. A pre-profitability hypergrowth company needs fuel: that is fundraising. A mature, profitable software company is often better served by a strategic combination, which crystallises the value created and protects historical shareholders — as in the Stonal × Aareon transaction we advised.
How long does the sale of a SaaS company take?
Six to twelve months from preparation to closing: NDA, pre-due diligence, LOI, data room, final negotiation. The real leverage comes earlier: the projects that actually move valuation — retention, contract mix, founder desensitisation — take two to three years.
What is the Value Creation Plan?
Our backbone: a maturity assessment across seven dimensions (finance, product, customer success, IT, sales & marketing, AI, infrastructure & security), a phased action plan, a financial model, and steering by the KPIs that matter — ARR, NRR, churn, Rule of 40.