Strategy & M&A Advisory — SaaS Companies · Paris
It's all about SaaS.
It's all about Value.
01 — The Conviction
AI is opening SaaS's greatest value-creation window since the cloud. The future belongs to the software companies that seize it now and combine it with their domain expertise to multiply their clients' efficiency.
“Strategic clarity leads to exceptional outcomes.”
02 — Two Trajectories
One market, two ways to create value in it.
Investment funds and software CEOs are after the same thing: durable value in software. Reabel Partners serves both trajectories with a single asset — an intimate knowledge of European SaaS, carried by operators who have run software companies and led acquisitions on both sides of the table — and a unique approach: making AI the value lever of every transaction, from investment thesis to integration.
A proprietary database — 300+ software companies mapped by value chain
Investors
Enrich your portfolio
300+ qualified targets, organised by geography, segment and customer value chain — with documented revenue, EBIT, EBITDA and market shares.
Access the targets →SaaS Companies
Accelerate your growth
Positioning, organic growth, external growth: hands-on support from executives who have managed P&Ls of more than €100 million.
Discuss your trajectory →Independence
Advice free of any conflict of interest, committed to a single principal per transaction.
Discretion
Mandates conducted under strict confidentiality, from the first conversation to closing.
Alignment
We invest in the theses we recommend. Our interests are our clients' interests.
03 — The Method
From target to value creation, in five stages.
Identify
A database unique in Europe: start-ups and established software companies, mapped by geography and customer value chain — ERP, CRM, SRM, smart buildings, big data.
Qualify
Revenue, EBIT, EBITDA, market shares: every target is objectified through collected and verified indicators, so that only real potential makes the cut.
Structure
The right vehicle, the right anchor partner, the right build-up thesis: the deal is built around the leadership's strategy — not the other way round.
Execute
Target approach, negotiation, closing — led by operators who have lived these transactions on both sides of the table.
Integrate
Durable synergies, measured on the P&L. This is where the investment thesis becomes real value — and where we make the difference.
Position
An impactful product strategy, placed at the heart of your customers' businesses — with customer retention as the obsession.
Grow
Long-term support towards sustainable, profitable growth — organic as well as external.
Connect
Direct access to the industrial players and investment funds most representative of the SaaS and proptech market.
Negotiate
From NDA signature to the pre-due diligence leading to an LOI: every step is prepared and conducted at your side.
Close
Final negotiation, data room, signing, closing and payment: we stay engaged to the very end of the transaction.
04 — AI Strategy
From Software as a Service to Service as a Software.
AI is changing how software is built and what it promises: software no longer merely equips the work — it does the work, and your customers validate the outcome. We support software companies end to end, from the maturity assessment to the go-to-market of the AI offering.
Doctrine & sovereignty — principles before tools: protected proprietary data, a strict demarcation line between code and data, human review before production.
AI-augmented products — your domain expertise encapsulated in guided workflows, with answers sourced from your certified data.
From R&D to revenue — code factory, corpus governance, packaging and pricing of the AI offering, all the way to pilot customers.
05 — The Portfolio
We invest where we advise.
Reabel Partners operates along several strategic axes to help reshape the real estate industry and the SaaS market.
Axis 1 — Early-stage Proptechs
We invest in young proptechs driven by a disruptive vision and support them hands-on in their growth strategy.
See the portfolio →Axis 2 — Established SaaS companies
We invest in SaaS companies established in their markets and engaged in a phase of accelerated growth.
See the portfolio →Reabel Partners — Advisory mandates
Transactions led alongside management teams, from acquisition thesis to closing.
The deal announcement on LinkedIn →Case study
Stonal × Aareon — a €100m investment
From the strategic options review to identifying the acquirer, all the way to closing. Read the case study →
Reabel Holding — Portfolio companies
A portfolio of fast-growing startups, on promising markets, with simple, disruptive offerings.
companies
Axis 1 — Early-stage Proptechs
Axis 2 — Established SaaS companies
Reabel Holding — Portfolio companies
Reabel Partners — Landmark transactions
La Boîte Immo acquired Opinion SystemReabel Partners — buy-side advisorPress article (in French) ↗
Stonal joined AareonReabel Partners — sell-side advisorCase study →
Reabel Partners — Advised companies
06 — The Team
24 years turning real estate software into value creation.
A member of Aareon Group's management board (2014–2023) and Managing Director then President of Aareon France, Imad has led mergers, acquisitions and integrations while managing P&Ls of more than €100 million and teams of several hundred people.
The Partners
A team that has already built a market leader: from Sylogis.com to Aareon France, Reabel's Partners led and grew the French leader in real estate software together — and today cover AI, revenue, platforms and international markets.
Eric Farina
Partner — President of IA EFA
Thirty-six years at Aareon France, from R&D leadership to heading products and digital solutions. Founder of IA EFA, he advises social housing players on their artificial intelligence strategy.
LinkedIn →
Greg Johns
UK Managing Partner
Twenty-five years of commercial leadership in B2B software, including Group Director of Revenue at Aareon Group and Managing Director of 1st Touch. Based in London, he opens the UK market and drives Syndico's revenue.
LinkedIn →
Charles Murat
Partner — Founder & CEO, everyblu
An engineer of major international projects (Bouygues, Saipem, Total), he ran Aareon's group CRM platform across nine European markets. Founder of Syndico and then everyblu, the platform for the maritime ecosystem.
LinkedIn →
Chantal Penelon
Partner — former President of Aareon France
Forty years at the helm of real estate software companies: President of Sylogis.com for twenty-seven years, then of Aareon France from 2009 to 2022. An intimate knowledge of social housing and its players.
LinkedIn →
07 — Insights
A confident reading of the European SaaS market.
Press — Featured
“Reabel Partners: a growth catalyst for proptech startups”
An interview with FinMag (in French): Imad Abel on the firm's origins, its mission and his reading of the SaaS market.
Read the interview →“The SaaS market is entering its consolidation era.”
Imad Abel — Founding PresidentImad Abel's analyses
AI, SaaS consolidation, build-up vehicles: regular viewpoints, fuelled by live transactions.
Follow →Investors
Deal alerts
Receive the qualified targets and build-up opportunities that match your investment thesis.
Subscribe →08 — Contact
Your next transaction starts with a conversation.
5 Avenue de l'Opéra, 75001 Paris — France · +33 6 31 51 92 12